25 March 2019

German tax authorities confirm that fees for online advertising should not be subject to withholding

In a number of recent German tax audits, tax auditors took the position that cross-border payments for online advertising of German businesses to nonresident internet platform providers should be treated as royalties or payments for the use of know-how by German companies and should thus be subject to a 15.825% German withholding tax (WHT; 18.8% if grossed-up) – see EY Global Tax Alert, German Tax audit trends impacts withholding tax on fees for online advertising, dated 15 February 2019.

The matter was escalated and put on the agenda of the Federal Ministry of Finance (MoF) to issue an official position. According to a 14 March 2019 press release of the Bavarian State Ministry of Finance, the MoF and the finance ministers of all German states concurred, on 14 March 2019, that payments of German companies to foreign service providers for online advertisement should not be subject to withholding taxes. Accordingly, the matter should be resolved.

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CONTACTS

For additional information with respect to this Alert, please contact the following:

Ernst & Young GmbH, Munich

  • Christian Ehlermann
    christian.ehlermann@de.ey.com
  • Katja Nakhai
    katja.nakhai@de.ey.com

Ernst & Young GmbH, Düsseldorf

  • Tino Boller
    tino.boller@de.ey.com

Ernst & Young GmbH, Eschborn

  • Carola Wehling
    carola.wehling@de.ey.com

Ernst & Young LLP, German Tax Desk, New York

  • Tobias Appl
    tobias.appl2@ey.com
  • Thomas Eckhardt
    thomas.eckhardt@ey.com
  • Sandro Schwenke
    sandro.schwenke1@ey.com
  • Sunil Malhotra
    sunil.malhotra1@ey.com
  • Lukas Kronen
    lukas.kronen1@ey.com

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ATTACHMENT

PDF version of this Tax Alert

Document ID: 2019-0607