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March 22, 2021

Tuesday, April 20 | ASEAN-6 panel discussions: Integrated regional value chains (Part 1) (11 am ET)

Part 1: Consumer products and medical technology

Following supply disruptions of everything from pasta to masks, the COVID-19 pandemic has accelerated a rethink of how multinational corporations configure their global supply chains. With its geographic proximity and strong trading ties with China, businesses seeking greater supply chain diversity are looking to ASEAN and its potential as alternatives to build greater supply chain resilience.

Although increasingly viewed as an integrated regional bloc, ASEAN is by no means a homogenous factory. With each of ASEAN's 10 member states having its own production capabilities and specialties, which countries and sectors warrant closer attention? What are the features of the overall industry landscape across the region? How do these answers change your location decisions across sectors and value chain segments?

In this two-part webinar series, we will be hosting sector-focused discussions to explore answers to these questions. Guest panelists from government investment agencies in key ASEAN countries will be sharing insights on individual country strengths and how complementary segments of a value chain can be optimized across multiple ASEAN locations for the following sectors:

  • Consumer products
  • Medical technology

ASEAN consumer products sector

As a bloc of 10 diverse nations, ASEAN complements the growth of consumer products companies across a spectrum of sub-sectors, consisting of food and beverage, household and personal care, as well as apparel, footwear and textile. ASEAN is already a major player globally in the consumer products sector supply chain as a supplier of many raw materials and manufacturer for efficiency-seeking multinational companies. The sector generates significant employment and is a major source of trade revenue in many ASEAN member countries, with ASEAN's total export value of agricultural and food products at US$148 billion. In the apparel, footwear and textile industry, ASEAN's total export value of more than US$100 billion is about 12% of the world's export value of apparel, footwear and textile, ranking second after China.

As a market, ASEAN's attractiveness in the consumer products sector is further enhanced by its population of more than 650 million people (almost 10% of the global population and the third largest population globally behind China and India), with almost half of its population in urban areas. It is projected that ASEAN cities will add more than 200 million new urban residents by 2050, creating one of the world's largest middle-income emerging markets after China and India. The potential of this market will continue to be a bright spark for many multinational companies.

ASEAN medical technology sector

The varied scope of production capabilities and specialization within ASEAN is driving the region's growth as a major supplier in the medical technology sector. ASEAN produces a wide variety of medical devices, from bulk supplies of medical consumables, to highly customized life sciences instruments, and is estimated to contribute about 5% to 7% of global medical devices exports.

The market demand for medical devices in ASEAN is also expanding. World Bank data indicates the health care expenditure in ASEAN to be about 4% of GDP, which is lower than the global spending of 10%. While penetration still may be relatively low, improvement in life expectancy and the increasing disposable income of ASEAN markets are expected to boost ASEAN's health care spending and catch up with the spending rate in fully developed countries. Together with ASEAN's strengthening position in medical tourism, these factors are driving the demand for medical devices and accelerating the growth of ASEAN's medical technology sector.

Date: Tuesday, 20 April 2021

Time: 11:00 a.m. – 12:15 p.m. ET , 8.00 a.m. PT, 5:00 p.m. EU CEST, 4:00 p.m. BST

Registration: View archive here.


  • Samuel Chan, Regional Vice President, Americas, Singapore Economic Development Board

  • Dr. Nguyen Manh Hai, Counselor – Head of Investment Section, Embassy of the S.R. Vietnam in Berlin, Ministry of Planning and Investment of Vietnam

  • Vorapoj (Pod) Amnauypanit, Partner, Assurance Services, EY Office Limited, Thailand

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