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October 14, 2021
2021-1869

Thursday, October 28 | BorderCrossings . . . With EY transfer pricing and tax professionals (1 pm ET)

Valuing customer-related data in a digital economy from a transfer pricing framework

As the global economy undergoes a digital transformation, customer-related data are becoming more economically valuable to companies across a broad range of industries, from advanced manufacturing, consumer products and life sciences to media and entertainment industries. Companies need to understand the transfer pricing implications of these data to be able to properly align profit with value creation.

During this BorderCrossings webcast, we will discuss frameworks for assessing and inventorying customer-related data and valuing them across a spectrum of business models (i.e., data-enabled and data-enhanced models). We will also examine fair market valuations of data and cybersecurity from a transfer pricing perspective.

Date: Thursday, October 28, 2021

Time: 1:00-2:15 p.m. EDT New York; 10:00-11:15 a.m. PDT Los Angeles

Registration: View archive here.

Panelists

Yiting An, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

John Hauser, Principal, EY-Parthenon, Ernst & Young LLP

Melody Leung, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

Eric Olson, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

Angela Quater, Principal, Strategy and Transactions, Ernst & Young LLP

Moderator

Mike McDonald, Managing Director, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

CPE credit offered: 1.4. Recommended field of study: Taxes. Learning objectives: Discuss the ways in which data provide value for business, analyze how the data value chain impacts are properly reflected in arm's-length pricing and apply transfer pricing principles to these important data issues. This intermediate level, group internet-based course has no prerequisites or advanced preparation. Final CPE award to be based on content, polling and length of participation. See CPE FAQ for more information.

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