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January 4, 2024
2024-0118

Thursday, January 25 | BorderCrossings ... With EY transfer pricing and tax professionals (1 pm ET)

The AI, BI, and CIs of valuing data: valuing customer-related data in a GenAI world

The rising prominence of generative artificial intelligence (GenAI) presents an unprecedented opportunity across all industries to create highly valuable intellectual property and enhance existing processes and offerings, including the collection, analysis and decision-making around customer-related data. Companies need to understand the transfer pricing implications of these data to properly align profit with value creation.

During this webcast, EY will revisit an October 2021 conversation about valuing customer-related data, with updates on how considerations might change in a post-GenAI world and discussion of how GenAI interacts with business intelligence (BI) and continuous integration (CI). We will discuss frameworks for assessing and inventorying customer-related data and valuing them across a spectrum of business models (i.e., data-enabled and data-enhanced models). We will also examine fair market valuations of data from a transfer pricing perspective.

We hope you will be able to join us for this important webcast.

Date: Thursday, January 25, 2024

Time: 1:00-2:15 p.m. ET New York/Toronto; 10:00-11:15 a.m. PT Los Angeles/Vancouver

Registration: Register for this event.

Panelists

Melody Leung, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

Yiting An, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

Eric Olson, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

Angela Quater, Principal, Strategy and Transactions, Ernst & Young LLP

Moderator/Panelist

Mike McDonald, Managing Director, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

CPE credit offered: 1.4. Recommended field of study: Taxes. Learning objectives: Recognize the transfer pricing implications of AI; assess the interaction between AI and BI and CI. Final CPE award to be based on content, polling and length of participation. See CPE FAQ for more information.

EY webcast managed and produced by Ernst & Young LLP's Tax Technical Knowledge Services Group, Washington, DC: Lynn Fairfax | lynn.fairfax@ey.com and Andrea Ben-Yosef | andrea.ben-yosef@ey.com

Learn about and register for EY Tax webcasts

You can learn about and register for any EY Tax webcast here.